terra, not terror

sharing ideas about a simpler way to live

Biomimicry gets big attention April 10, 2008

Filed under: bioneers, education, energy, social consciousness — terra @ 7:00 am

I first learned about Biomimicry through Bioneers. It’s a concept you can’t help getting excited about. Essentially, biomimicry means looking at how nature designs something, and using those designs to improve efficiency, etc. Nature doesn’t have recalls. Everything in nature has a purpose, and was designed to be the best at whatever it does.

Recently, companies have taken an interest in biomimicry as they seek to design sustainable products and improve production. Nature has already designed things that fly quickly through the air, or filter water, or stick together like glue. When we don’t look to nature for inspiration, we are reinventing the wheel, which isn’t productive or profitable. So, many companies are consulting Janine Benyus for advice on where in nature to look, and how to create more sustainable products. Janine Benyus of Bioneers has written 6 books, including Biomimicry: Innovation Inspired by Nature. Check out the Biomimicry Institute.

Her clients include “General Electric (GE), Hewlett-Packard, and NASA. … In 2005, Ford’s Volvo Div. developed an anti-collision system based on the way locusts swarm without crashing into one another.” Companies are able to contact the Biomimicry Guild, and talk to a team of scientists to discover “what would nature do.” They are not only making their products more sustainable, but their businesses as well, going from producing toxins to becoming a waste-free business. They’re saving money and the environment at the same time.

Update: Biomimicry in National Geographic. Don’t miss the photo gallery!

 

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